Who We are

Rider's Advantage is the fastest growing Powersports Finance and Insurance provider in the country.

Our model is simple: World class customer service and fast, fair, and efficient claims adjudication. The Rider's Advantage team looks forward to opportunities to help our dealers and customers, we thrive on their satisfaction. We are unique in an industry that is generally poorly served.

We are not a Third Party Administrator. We are backed by the best and most financially secure insurance companies in the world, this allows for a very unique relationship with our dealer partners. Financial Security combined with innovative products and a highly competitive pricing model, no one else compares.

We continue to prove ourselves on a daily basis, we invite you to put us to the test!


Rob Hefner

Our Team

Rob Hefner


(918) 266-1202 Office

Cindy Hefner

Chief Financial Officer

(918) 266-1200 Main Office

Elizabeth Lechlider

Operations Manager

(918) 844-0457 Office

Rich Butler

National Sales Manager 

(918) 921-1004 Office

David Jasper

Midwest RSM

(918) 533-9374 Office

Sara Rieger

Northeast RSM

(918) 201-1234 Office

Lori Hepler

Account Executive-West

(918) 533-9389 Office

Kristen Sullivan

Account Executive-East

(918) 779-0169 Office

David Carpenter

IT/Product Specialist