The Total Advantage for Powersports Dealers
LET’S
RIDE.
Unlock Profits & Performance
Rider’s Advantage, driven by EasyCare, helps you unlock profits and performance through a
complete suite of F&I solutions built for every stage of the customer journey.
We’re more than a provider, we’re your
performance partner.
Everything we do is designed to help your dealership thrive. From rider-
focused protection plans to reinsurance programs and hands-on training,
we deliver the tools, insights, and support that keep you ahead of the
curve. Your success isn’t just our goal, it’s our mission.
Driving Total Performance
Maximizing profitability while delivering an unforgettable customer experience is a challenge every powersports dealer faces. We are here to help you navigate a dynamic market and keep your dealership ahead of the curve.
The Right F&I Solutions
Our lineup is built for adventure and designed to drive dealer success
Vehicle Protection
Comprehensive coverage for motorcycles, ATVs, UTVs, personal watercraft, and more to keep riders moving.
Ancillary Products
Tire & wheel coverage, appearance protection, and performance parts coverage to keep every ride looking sharp and running strong.
Wealth Transformation
We deliver a consultative and agnostic approach to reinsurance, helping you choose the participation structure that best suits your goals.
Training & Development
We are laser-focused on driving F&I-based results through leading-edge training programs and regular visits to your dealership.
Is Your Dealership Tuned to
Peak Performance?
We want to understand your priorities so we know how best to help you achieve your goals.
Take this short survey so we can customize solutions that drive profitability and growth.